Thought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy.
Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in Google Analytics so that you can customise how data is recorded in your reports.
First of all, before you use advanced filters, it is important that you have some kind of basic knowledge on regular expressions. If you don’t, then perhaps it’s a good idea to read up on what those cryptic symbols mean and how they’re very useful in pattern matching.
