Google Analytics: Advanced Filters Guide
Thought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy. Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in [...]
Update to Adwords Cost Data Import
If you’ve read my previous post about the GAIQ exam tips, you’ll notice in the section called Adwords Information, I talked about how the initial update by Google on how their cost data import update affected traffic reports in Google Analytics and how we’ve been debating in the GAAC forums about accounts that don’t have [...]
Goal & Funnel Setup Guide in Google Analytics
Working in a Google Analytics Authorised Consultants (GAAC) accredited company and also having a Google Analytics Individual Qualification (GAIQ), it is essential that I master the art of setting up goals and funnels in Google Analytics for our clients. A goal can be a very important metric for a client to track such as sales, [...]
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