Search Engine Optimisation
IAB Awards 2011 - First Rate
Just wanted to share with you all that the company that I work for, First Rate, has won the IAB award for search marketing – organic search (SEO). We were competing against Mediacom and Outrider in this category. You can see the full list of winners at the IAB Australia Awards website. Special thanks to our…
Read More IAB Awards 2011: First Rate wins SEO category
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When it comes to making URL structural changes to your website, it is very important to ensure you 301 redirect your old URLs to the new URLs. Common cases of doing this are migrating between pages on a site or migrating between sites. Doing 301 redirects for migrations has SEO and usability impact and if…
Read More 4 Important Reasons for SEO 301 RedirectionIn April 2009, Google announced that they were making some changes to how the referral URL would look like on their search engines. One of the key information that’s provided here is the listing’s organic ranking (cd parameter). This can be found in the referral URL property (or document.referrer when referring to the DOM). It’s…
Read More Track SEO Organic Rankings with Google AnalyticsIt is a known problem that search engine crawlers aren’t able to read images, hence they aren’t able to determine what the image is about. However, this can be overcomed by utilising the alt attribute of the img tag to describe the image so that search engines are able to read what the image is…
Read More SEO Implications of using CSS Display None/Image ReplacementWhen launching a website, it is important to identify where your target audience is located and to ensure that you get found within that region. For example, if you were an e-commerce store in Australia where you only shipped goods locally and not internationally, your target customers would be Australians and hence why it is…
Read More Geo Targeting / Localisation on Google Bing Yahoo