SEO Implications of using CSS Display None/Image Replacement
It is a known problem that search engine crawlers aren’t able to read images, hence they aren’t able to determine what the image is about. However, this can be overcomed by utilising the alt attribute of the img tag to describe the image so that search engines are able to read what the image is [...]
Geo Targeting / Localisation on Google Bing Yahoo
When launching a website, it is important to identify where your target audience is located and to ensure that you get found within that region. For example, if you were an e-commerce store in Australia where you only shipped goods locally and not internationally, your target customers would be Australians and hence why it is [...]
Google Organic Rankings Quality Score
Is there such a thing? I’ve always wondered whether Google‘s organic search algorithm factors in clickthrough rate (CTR) and SERP ranking (normalised) to provide a quality score for organic listings. This is similar to how Google Adwords’ quality score works. The higher CTR you have and normalising it against the ad position gives you a [...]
Google Analytics Individual Qualification Tips – I Just Passed My Test
I just passed my Google Analytics Individual Qualification (GAIQ) test today and scored 94%! Not bad eh? The passing score is 75%. So thought I’d post some tips here while the exam questions are still fresh in my mind. You have 2 hours to complete the exam (more than enough) and there’s 70 questions that [...]
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