SEO Implications of using CSS Display None/Image Replacement
It is a known problem that search engine crawlers aren’t able to read images, hence they aren’t able to determine what the image is about. However, this can be overcomed by utilising the alt attribute of the img tag to describe the image so that search engines are able to read what the image is [...]
Geo Targeting / Localisation on Google Bing Yahoo
When launching a website, it is important to identify where your target audience is located and to ensure that you get found within that region. For example, if you were an e-commerce store in Australia where you only shipped goods locally and not internationally, your target customers would be Australians and hence why it is [...]
Goal & Funnel Setup Guide in Google Analytics
Working in a Google Analytics Authorised Consultants (GAAC) accredited company and also having a Google Analytics Individual Qualification (GAIQ), it is essential that I master the art of setting up goals and funnels in Google Analytics for our clients. A goal can be a very important metric for a client to track such as sales, [...]
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