I just passed my Google Analytics Individual Qualification (GAIQ) test today and scored 94%! Not bad eh? The passing score is 75%. So thought I’d post some tips here while the exam questions are still fresh in my mind.
You have 2 hours to complete the exam (more than enough) and there’s 70 questions that consist of multiple choice, true/false and select all that applies type questions. Basically the trickiest one I found was the select all that applies type questions.
Materials To Go Through – Conversion University
Before you start the GAIQ exam, make sure you go through the materials at Google‘s conversion university – especially the ones that you don’t know much about. I didn’t go through all of them, just the ones I thought would be handy to refresh myself with.
The ones that I think will be handy are:
- Profiles in Google Analytics
- Filters in Google Analytics
- Cookies and Google Analytics
- E-Commerce Tracking
- Domains and Sub-Domains
Knowledge To Learn
In my opinion, these are some of the things you should’ve had some experience implementing before doing the test. If you haven’t, go play around with it!
- E-Commerce Tracking (addTrans, addItem methods)
- Cross Domain / Sub-Domain Tracking (link, linkByPost, setDomainName, setAllowLinker, setAllowHash methods)
- Goal Setup (note: Multiple same goal conversions within a session are unique)
- Profile Setup (note: What are the benefits of creating more than 1 profile? What can/can’t you do with profiles?)
- Filter Setup (predefined, include/exclude, search & replace and custom – advanced)
- Integration with Google Adwords (cost data import, auto-tagging)
- Google Analytics interface (reports, user/filter management)
- Regular Expression (note: You don’t have to be a pro, but it definitely helps)
- Cookies (note: Google uses first-party cookies and you cannot identify an individual through it)
Here are some handy links that you should have open during the test:
- Google (note: don’t think you can ace the exam just by Googling everything. You still need to know your stuff).
- Google Analytics Interface (d’oh) – make sure you’re logged in
- Google Analytics API – you may need this for the e-commerce tracking questions
- IP Address Range Regex Tool
- Cookie Reference
Google has announced that Adwords advertisers now need to link their Google Analytics together to ensure that Google Analytics will pick up Adwords traffic (google/cpc) or else it will show up as direct (direct/none) traffic. Stupid I know. We’re still having debates in the GAAC forums. [Note: This has been updated. See my post on 'Update to Adwords Cost Data Import'.]
Once linked, you’ll need to go to Analytics’ profile settings and check the apply cost data import check-box to ensure that Google Analytics imports cost data from Adwords (if auto-tagging is enabled).
In the exam, you’ll need to know what’s the purpose of auto-tagging and manual tagging. What happens if you don’t have auto-tagging on and what are the reasons you’d want to go manual tagging instead?
I hope this information helps guide you in preparation for the exam. It isn’t overly difficult so long as you’ve had sufficient experience with Google Analytics and brush up on the things you’re not knowledgable on.
Good luck and let me know how you go :)