Google Organic Rankings Quality Score

Is there such a thing? I’ve always wondered whether Google’s organic search algorithm factors in clickthrough rate (CTR) and SERP ranking (normalised) to provide a quality score for organic listings. This is similar to how Google Adwords’ quality score works. The higher CTR you have and normalising it against the ad position gives you a…

Update to Adwords Cost Data Import

If you’ve read my previous post about the GAIQ exam tips, you’ll notice in the section called Adwords Information, I talked about how the initial update by Google on how their cost data import update affected traffic reports in Google Analytics and how we’ve been debating in the GAAC forums about accounts that don’t have…