The 80/20 Rule
You may have heard of the common business principle of the 80/20 rule, such as 20% of employees do 80% of an organisation’s work, or 80% of your sales come from 20% of your customers. The list goes on.
Well, this post is meant to address the issue of “when is too much, too much”? How can we spend 20% of our SEO/Search Engine Optimisation efforts to achieve 80% of the result from a purely page optimisation perspective?
Why Organic Rankings and Traffic?
There are a lot of theories and ideas from various people on how to optimise a page to rank organically for search phrases and drive organic traffic on search engine results page (SERP). The value of organic rankings and traffic is that it does not cost you money as opposed to spending money on advertising to drive traffic and be seen for what user’s search for (such as Google Adwords and Yahoo Search Marketing).
So what does that mean? Imagine if your website is listed on the first page of Google’s SERP for the phrase “buy digital camera”, your traffic would be sky rocketing with an estimate average search volume of 135,000 (as reported by Google Adwords Keyword Tool) and thus, driving digital camera sales since the phrase shows the intent of the user, which is to “buy”.
And it hasn’t costed you anything in advertising.
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