Thought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy. Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in…
Read More Google Analytics: Advanced Filters GuideWorking in a Google Analytics Authorised Consultants (GAAC) accredited company and also having a Google Analytics Individual Qualification (GAIQ), it is essential that I master the art of setting up goals and funnels in Google Analytics for our clients. A goal can be a very important metric for a client to track such as sales,…
Read More Goal & Funnel Setup Guide in Google AnalyticsIn Google Analytics keywords report, you can only segment the keywords by total, paid and non-paid, which pretty much means total, non-cpc and cpc. Also in the keywords report, whenever someone arrives to your website via a cpc medium such as Google Adwords, it will only report the keyword matched in your adgroup keyword list,…
Read More Google Analytics: Adding True Search Query Terms Using Advanced Filters