In my line of work, there has been a widespread belief that Google is unable to crawl “unoptimised” URLs and that ideally all URLs should be in a directory structure. This is totally untrue as mentioned by Google’s blog post.

In fact, Google actually says that they might have problems crawling and ranking your dynamic URL if you try to change it to look like a static URL.

However, this post will give you my opinion on why URL optimisation should be considered and to what extent should we optimise it to.

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